Maramotti is a italian fashion designer who born in 1927, maybe you don't know that but he is the creator of Max Mara brand.
After studying in Rome, he received a law degree from Parma University. While working on behalf of a Swiss client that manufactured raincoats, he decided to go into the garment business for himself.According to the family, the name Max Mara was a blend of Maramotti and that of a local bon vivant called Count Max, who apparently, drank away his fortune across Europe.
To have his clothes seen by women, he persuaded local fabric shops to give him selling space and promote the new label in their windows. To give Max Mara's classic look a sense of chic, he hired designers like Karl Lagerfeld and Jean-Charles Castelbajac to work for him anonymously.
Although Max Mara was based on the ideal of real clothes, Maramotti used the world's top fashion photographers, including Sarah Moon an Richard Avedon, to give the company's advertisements a visionary look.
Responding to the youthful demands of the 1960's, he added a younger-looking line under the Sport max label. Today the company has mora than 20 different labels, about 1, 700 shops around the world.
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